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FREEBIES harkens back to the glory days of children's breakfast cereals when colorful and quirky characters were common in supermarket aisles -- and a cool toy could be found inside each box.

The FREEBIES are six crazy, kid-pleasing characters, each boasting a typical breakfast cereal trait -- Crunchy, Frosty, Loopy, Honey, Puffy and, of course, Flaky -- and their ongoing storyline teaches kids to think and act freely while doing good deeds.

Even the free toy that comes inside each box of FREEBIES includes instructions that may not make the toy work any better, but can make a child smile and think (1: Save a bug today, 2: Give someone a high-five, 3: Don't eat ice cream too fast or your head will feel like a hairy snowcone, etc)

FREEBIES is a cereal that recognizes that today's kids and parents are smart -- and will respond to a healty product that entertains and teaches something of value in a small, yet goofy and entertaining, way.

FREEBIES was created by Bob Staake, a nationally-known illustrator, children's book author, animation designer, and all around fun guy. For years he was instrumental behind a number of cereal brands -- from Dinersaurs to Fruit Islands, Nerds to Urkel-O's, creating games, illustrations and characters for a variety of Ralston Purina cereals. His brightly-colored work can be seen on Cartoon Network, in MAD magazine and Sports Illustrated for Kids, and even on Hallmark cards and McDonalds Happy Meals.  

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"What I wanted to do with FREEBIES", said Staake, "was create a positive character-driven storyline that could break through the clutter of marketing-oriented product in the supermarket cereal aisle. Kids don't want to be sold DVDs and ocean cruises that are routinely advertised on the back of today's cereal boxes. They want to sit there and become engaged in a fun and playful world while they eat a breakfast cereal that their parents can feel good about. To me, FREEBIES is about returning some innocence into the first meal of the day for a child-- and maybe giving them a giggle before they go off to school."


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